What Clients Look For While Hiring A Freelance Graphic Designer

Hiring an in-house team at times gets too expensive for a website or a new business. Moreover, sometimes people who do not have a requirement of a designer on a larger scale. They look out for an individual to serve their needs. At times, it is the communication factor that makes freelancers preferred over big organizations. The clients feel comfortable in communicating to individuals rather than the big companies. These being some of the primary reasons, a lot of hiring of freelance graphic designers takes place for business or blogging needs. But what do the clients look for while selecting a freelancer? How can you be the best pick for the clients? Let’s find out:

1.  Your Experience As A Graphic Designer

Experience is the major factor the clients strictly look for. They believe that the graphic designers who have had a vast experience are the best pick. When they check out your experience, your previous clients and your work, it gives them a sense of trust about your work. Moreover, they feel that the experience allows you to grasp the client requirements aptly. Thus, showing your experience really matters. Furthermore, you can take the experience letter from the previous clients considering it as a proof. The experience further allows you to add more value to your portfolio. Thus, keep track of all your experiences in order to capture more market.

2.  Your Portfolio As A Freelance Graphic Designer

The portfolio is the next section the clients reach out for. To build up an excellent portfolio, make sure you describe your skills and expertise in the best manner. Also put up everything that you can work on such as logo designing, animations, infographics and other sorts of visuals. Further, showcase all your experience and most importantly put up the best samples you have to prove your work. A portfolio of the graphic designer is known to be the most wonderful one since it has all the creativity possible. Hence, an attractive portfolio becomes an obligation.

3.  Testimonials

This proves the level of satisfaction of your customers. This factor is as important as your experience. The testimonials allow the clients to understand that you haven’t merely delivered your services, but you’ve produced satisfactory services. We can say that the testimonials enhance actual value to the experiences. To collect more and more number of testimonials, make sure you ask for them personally to give you rating and write some words about the service. If you have a website, you may consider building a significant section of your homepage for testimonials. Else, do not miss out this part in your portfolio’s experiences page.

4.  Costing

This is again a vital factor people consider when hire freelance graphics designer. It is not that clients look for a person who serves at the lowest rates. Instead, they look for a person who can give them the best designs at economical prices. Thus, when you present the costing, it is good to present it in terms of packages. The client gets the option to choose from various packages depending on his budget and needs. Tell them how many designs will you provide them in a specific package. If you have a website, build up a costing page that explains the entire features of service for every package.

5.  Personal Qualities

There are a lot of freelancers who work the same as you do. They too serve clients with graphic designing requirements. That too may be at lower rates. You need to make yourself unique. You need to let the clients know what makes you unique. Once the client is satisfied with your experience, portfolio and pricing, he looks forward to analysing why should he choose you over others. Thus, you need to work on your personal qualities. You may probably mention on your site or at your portfolio documents about how you work. Let the clients know the style of how you work. We generally see a ‘How we Work’ section on the about us page or on the services page. This is something that makes you different from others. Moreover, let them know the pre-work, post work and re-work you offer to assure client satisfaction.

Final Words

Clients look for a person who can exactly deliver what they want in their budget. If you have a pricing that suits their budget, then it’s entirely your call about attracting them to the designing services. Consider the tips mentioned above, and you’ll surely hire freelance graphic designer for various clients. All the best!